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Insightly CRM

Estimated reading: 1 minute Updated August 1, 2026

Insightly is a CRM and project management platform for small to mid-sized businesses. Advanced Form Integration sends form submissions to Insightly as new contacts, leads, organizations, or opportunities.

What you’ll need

  • An active Insightly account.
  • An Insightly API key (User Settings → API tab).
  • The Advanced Form Integration plugin installed and activated.

Connect Insightly to AFI

  1. In WordPress, go to AFI → Settings → Insightly CRM.
  2. Paste the API key and click Save Changes.

Create the integration

  1. Go to AFI → Add New.
  2. Configure the trigger.
  3. In Action → Platform, select Insightly CRM.
  4. In Task, choose Create Contact, Create Lead, Create Organisation, or Create Opportunity.
  5. Map the form fields to Insightly properties.
  6. Optional: configure Conditional Logic.
  7. Click Save Integration.

Screenshot: AFI field-mapping screen with Insightly CRM fields visible

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