Vertical Response

Vertical Response is an email-marketing platform popular with small businesses for newsletters and event promotion. Advanced Form Integration sends form submissions to Vertical Response as new contacts on a chosen list.

What you’ll need

• An active Vertical Response account.
• The Advanced Form Integration plugin installed and activated.

Connect Vertical Response to AFI

1. In WordPress, go to AFI → Settings.
2. Enable Vertical Response and click Save Changes.
3. Open the Vertical Response tab.
4. Click Authorize.
5. Vertical Response’s login screen opens. Sign in and approve access.
6. After redirect back to your site, AFI shows Connected.

Create the integration

1. Go to AFI → Add New.
2. Configure the trigger.
3. In Action → Platform, select Vertical Response.
4. In Task, choose Subscribe to List.
5. Pick the List: AFI loads your lists from Vertical Response automatically.
6. Map the form fields:

• Email (required), First Name, Last Name.
• Company, Phone.
• City, State, Zip.
• Custom fields defined in your Vertical Response account.

1. Optional: configure Conditional Logic.
2. Click Save Integration.

Tasks supported

Subscribe to List

Adds the form submitter as a contact on the chosen Vertical Response list. If the email already exists, the contact is updated rather than duplicated.

Conditional logic example

Subscribe to your “Event attendees” Vertical Response list only when the form’s attending_event checkbox is checked. Other newsletter signups go to the general list via a separate integration.

Troubleshooting

Integration doesn’t fire

Open AFI → Log and find the most recent entry. The log shows the request payload sent to Vertical Response and the response received, usually pointing straight at the cause.

Account not authorized

If the integration shows “not connected” or you see auth errors, return to AFI → Settings → Vertical Response and click Authorize again. Vertical Response OAuth tokens can expire if unused for an extended period.

List not accessible

The connected user must have access to the chosen list. If lists don’t appear in the dropdown, check the user’s permissions in Vertical Response.

Related docs

• Send Contact Form 7 submissions to Vertical Response
• Send WPForms submissions to Vertical Response
• Send Gravity Forms submissions to Vertical Response
• Conditional Logic