UTM Parameters

Author: Nasir Ahmed 25 views

It is possible to send UTM parameters to all connected platforms. 

Activate UTM Variable Collection

Go to AFI > Settings and scroll down to the bottom until you find the option Send UTM Variables. Mark it and save. Now the plugin will load the required script in the frontend and start collecting the parameters when users visit the website.

Use Tags

In the integration setup, use the following tags to send the respective variables.

Tag Description
{{utm_source}}
The site sent the traffic.
{{utm_medium}}
Type of link.
{{utm_term}}
Search term.
{{utm_content}}
The clicked element.
{{utm_campaign}}
The strategic campaign

Put the tags in the relevant input boxes.

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