Drip

Drip is an e-commerce-focused email marketing and automation platform. Advanced Form Integration sends every form submission to Drip as a new subscriber, with tag application, custom field mapping, and event tracking.

What you’ll need

• An active Drip account.
• A Drip API token and Account ID.
• The Advanced Form Integration plugin installed and activated.

Get your Drip API credentials

1. Log in to Drip.
2. Click your account name (top right) → User Settings.
3. Open the User Info tab. Copy the API Token.
4. Back on the dashboard, your Account ID is in the URL after /accounts/ (a number like 1234567).

Connect Drip to AFI

1. In WordPress, go to AFI → Settings → Drip.
2. Paste the API Token and Account ID, then click Save Changes.

Create the integration

1. Go to AFI → Add New.
2. Configure the trigger.
3. In Action → Platform, select Drip.
4. In Task, choose Create / Update Subscriber, Apply Tag, Remove Tag, or Record Event.
5. Map the form fields:

• Email (required).
• First Name, Last Name, Phone.
• Tags: comma-separated.
• Custom fields by their Drip key.

1. Optional: configure Conditional Logic.
2. Click Save Integration.

Conditional logic example

Goal: when a new signup is for the Pro plan, also fire a pro_signup event in Drip to trigger the Pro onboarding workflow.

Create a Record Event integration on the form. Open the Conditional Logic panel, add a condition with the plan field, Equal To, value Pro.

Related docs

• Send Contact Form 7 submissions to Drip
• Send WPForms submissions to Drip
• Send Gravity Forms submissions to Drip
• Conditional Logic