Sendlane

Estimated reading: 2 minutes

Overview

AFI subscribes contacts to Sendlane — a behavioural-marketing email and SMS platform — from any WordPress form submission, order, or event. Map fields directly onto Sendlane custom properties and trigger automations from there.

Supported actions

  • Subscribe to List
  • Add to Automation
  • Add Tag

Authentication

  1. Log in to Sendlane.
  2. Click Settings > API Keys > Create API Key.
  3. Copy the API key.
  4. In AFI go to Settings > Sendlane and paste the key.

How to create the integration

  1. In WordPress admin, go to AFI > New Integration.
  2. Pick your Sender (Contact Form 7, WPForms, WooCommerce, etc.) and the form / event to listen on.
  3. Pick Sendlane as the Receiver, then pick the Task you want to run.
  4. Map sender fields onto Sendlane’s fields. Email is required.
  5. Optional: add Conditional Logic so the action only fires on matching submissions.
  6. Save and run a test submission. Check AFI > Log if anything looks off.

Notes & caveats

  • Custom fields must be created in Sendlane before mapping — there’s no auto-create.
  • Tag normalisation. Sendlane normalises tag casing — VIP and vip end up as the same tag.
  • Double opt-in on a list will require subscribers to confirm before they’re added to the active list.

Related

Receiver Platforms - Previous MailerLite Classic Next - Receiver Platforms Acuity Scheduling