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Pabbly Email Marketing

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The Advanced Form Integration plugin allows to integrate many popular WordPress forms with Pabbly Email Marketing. When a user fills a form on your website, the plugin will send the data to your Pabbly account and create or add contact in the preferred list.

Supported Features

  • Create Contact (Basic Fields) & add to List

  • Create Contact(Custom Fields) & add to List. Pro

How to Setup


Before start, you are required to authorize your Pabbly account on the plugin settings page.

Go to AFI > Settings > General and you will find all the supported platforms listed there. Mark Pabbly and hit the Save Changes button at the bottom.

pabbly email activate

Now find the Pabbly tab at the top of the settings page click on that, You will be taken to the Pabbly settings page, where you are to provide Pabbly Bearer Token then click on Save Changes button. (How to find api keys is instructed in Pabbly settings page)

Create New Integration

After the authentication part completed you can start creating new integration. Click on Add New under the AFI menu, New Integration page will appear.


A default title will be auto-generated with an auto incremental number. You can rename it to something related to the task. It will help you to quickly recognize the correct one if multiple integrations are created.


Select the sender form in the Form Provider dropdown. For example, Contact Form 7 or Gravity Form, or the Elementor Pro Form which you want to connect. After selecting the form provider, all forms built under that will be fetched and auto-populated in the Form/Task Name dropdown. Select the form that you want to integrate.


Select Pabbly or Pabbly [pro] in Platform dropdown. Then select Add Contact to List in the Task dropdown. 

pabbly email integration
Map Fields

Available Contact List will be auto-populated in the list drop-down. Select the desired one. You will find pabbly’s fields on the left side and form fields dropdown on the right. This form field dropdown will contain the field titles of the form you selected in the trigger area. Map Email, First Name, Last Name and other fields that you want. Skip the fields that are not needed. If you are using pro version you will have an extra field custom. To add custom field use key=value format, example: distance=25km. For multiple fields use pipe, example: age=25|country=USA (without space)

Save Integration

Finally, click the Save Integration button and you are done. Now you can start testing.


After the integration is made, when users fill up the form and submit it, the plugin initiates the process of sending data to the configured platform. It also saves a log that includes what data it tried to send, and what it got in response from that platform. So if you find an integration is not working, your first task is to check the logs. Go to AFI > Log menu and check the recent logs.

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