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Pabbly Email Marketing

Estimated reading: 1 minute Updated August 1, 2026

Pabbly Email Marketing is the dedicated email-marketing product in the Pabbly suite (separate from Pabbly Connect). Advanced Form Integration sends every form submission to Pabbly Email Marketing as a new subscriber on your chosen list.

What you’ll need

  • An active Pabbly Email Marketing account.
  • A Pabbly Email Marketing API Key and Token (Settings → API).
  • The Advanced Form Integration plugin installed and activated.

Connect Pabbly Email Marketing to AFI

  1. In WordPress, go to AFI → Settings → Pabbly Email Marketing.
  2. Enter the API Key and Token, click Save Changes.

Create the integration

  1. Go to AFI → Add New.
  2. Configure the trigger.
  3. In Action → Platform, select Pabbly Email Marketing.
  4. In Task, choose Add Subscriber to List.
  5. Pick the List.
  6. Map the form fields:
  • Email (required), Name.
  • Custom fields by name.
  1. Optional: configure Conditional Logic.
  2. Click Save Integration.

Screenshot: AFI field-mapping screen with Pabbly Email Marketing fields visible

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