Nimble

Nimble is a social CRM that pulls contact context from across email, social, and the web. Advanced Form Integration sends form submissions to Nimble as new contacts.

What you’ll need

• An active Nimble account.
• A Nimble API Token (My Account → API Tokens).
• The Advanced Form Integration plugin installed and activated.

Get your Nimble API token

1. Log in to your Nimble account.
2. Click My Account → API Tokens.
3. Generate or copy your API Token.

Connect Nimble to AFI

1. In WordPress, go to AFI → Settings.
2. Enable Nimble and click Save Changes.
3. Open the Nimble tab.
4. Paste the API Token and click Save Changes.

Create the integration

1. Go to AFI → Add New.
2. Configure the trigger.
3. In Action → Platform, select Nimble.
4. In Task, choose Add New Contact.
5. Map the form fields:

• Email (required), First Name, Last Name.

1. Optional: configure Conditional Logic.
2. Click Save Integration.

Tasks supported

Add New Contact

Adds the form submitter as a new contact in Nimble. Re-submissions update the existing contact rather than creating duplicates.

Conditional logic example

Add to Nimble only when the form’s lead_source field equals “qualified-inbound”. Pure newsletter signups skip Nimble and stay in your email tool to keep the CRM clean.

Troubleshooting

Integration doesn’t fire

Open AFI → Log and find the most recent entry. The log shows the request payload sent to Nimble and the response received, usually pointing straight at the cause.

“Authentication failed”

Nimble API tokens are user-scoped. If the user who created the token is removed from your Nimble account, the token stops working. Generate a new token under an active admin user.

Related docs

• Send Contact Form 7 submissions to Nimble
• Send WPForms submissions to Nimble
• Send Gravity Forms submissions to Nimble
• Conditional Logic