AFI AFI

HighLevel

Estimated reading: 1 minute Updated August 1, 2026

HighLevel (GoHighLevel) is an all-in-one marketing CRM popular with agencies. Advanced Form Integration sends form submissions to HighLevel as new contacts, with tag application and pipeline assignment.

What you’ll need

  • An active HighLevel account.
  • A HighLevel API key (Settings → API → Create API Key): sub-account scope.
  • The Advanced Form Integration plugin installed and activated.

Connect HighLevel to AFI

  1. In WordPress, go to AFI → Settings → HighLevel.
  2. Paste the API key and click Save Changes.

Create the integration

  1. Go to AFI → Add New.
  2. Configure the trigger.
  3. In Action → Platform, select HighLevel.
  4. In Task, choose Create Contact or Create Opportunity.
  5. Map the form fields:
  • Email (required), First Name, Last Name, Phone.
  • Tags: comma-separated.
  • Source: attribution source.
  • Custom contact fields by name.
  1. Optional: configure Conditional Logic.
  2. Click Save Integration.

Screenshot: AFI field-mapping screen with HighLevel fields visible

Related docs