AFI
Emma
Emma is a email marketing platform. Advanced Form Integration sends form submissions to Emma, so every form entry on your WordPress site can create or update records automatically without manual data entry.
What you’ll need
- An active Emma account.
- An API key from Emma (see below).
- The Advanced Form Integration plugin installed and activated.
Get your Emma API key
Emma authenticates with an API key.
- Sign in to your Emma account.
- Navigate to the API or integrations section in your account settings.
- Generate or copy your API Key.
- In WordPress, go to AFI → Settings → Emma, click Add New Account, and paste the key.
Connect Emma to AFI
- In WordPress, go to AFI → Settings and open the Emma tab.
- Click Add New Account and paste the API key or token.
- Give the account a name you will recognise.
- Click Save.
Create the integration
- Go to AFI → Add New.
- Give the integration a name, for example
Form to Emma. - Under Trigger, pick the form plugin and the specific form you want to listen on.
- Under Action → Platform, select Emma.
- Pick the saved account in the Emma Account dropdown.
- Map your form fields onto the Emma fields listed below.
- Optional: open Conditional Logic to limit which submissions are sent.
- Click Save Integration.
Tasks supported
No additional field mapping required for this task.
Conditional logic example
Only send data to Emma when the form’s email field is not empty, so test submissions or incomplete entries do not create records. Add a condition: Email is not empty.
Troubleshooting
Nothing arrives in Emma
Open AFI → Log and find the most recent entry for this integration. AFI stores the request it sent and the raw response it got back. If there is no log entry at all, the trigger never fired: re-check the form selection and submit a real test entry from the front end.
API key rejected
Copy the key directly from Emma with no leading or trailing spaces. If the key was revoked or regenerated, update it in AFI → Settings → Emma.