SAP Marketing Cloud

SAP Marketing Cloud is SAP’s marketing-automation product for enterprise teams running campaigns across email, web, and mobile. Advanced Form Integration sends form submissions to SAP Marketing Cloud as new contacts.

What you’ll need

• An active SAP Marketing Cloud tenant.
• A communication arrangement set up for the Marketing Cloud OData service with Basic Auth or OAuth credentials.
• Your SAP Marketing Cloud base URL.
• The Advanced Form Integration plugin installed and activated.

Connect SAP Marketing Cloud to AFI

1. In WordPress, go to AFI → Settings → SAP Marketing Cloud.
2. Enter the base URL, username, and password (or OAuth client ID/secret).
3. Click Save Changes.

Create the integration

1. Go to AFI → Add New.
2. Configure the trigger.
3. In Action → Platform, select SAP Marketing Cloud.
4. In Task, choose Create Contact.
5. Map the form fields:

• Email (required), First Name, Last Name, Title.
• Phone, Mobile Phone.
• Country, Region, City, Postal Code, Street.
• Date of Birth, Gender, Marketing Permission Status.
• Custom marketing attributes by ID.

1. Optional: configure Conditional Logic.
2. Click Save Integration.

Conditional logic example

Record marketing consent only when the form’s email_marketing_consent checkbox is checked. Submissions without consent still create a contact but with consent flagged as denied.

Related docs

• Send Contact Form 7 to SAP Marketing Cloud
• Conditional Logic