AFI
AffiliateWP
AffiliateWP is a WordPress affiliate marketing plugin. Advanced Form Integration listens for AffiliateWP events (affiliate registrations, referrals, status changes) and routes the data to any of 200+ receiver platforms, so you can sync affiliate activity with your CRM, email marketing tool, or team chat without manual export.
What you’ll need
- The AffiliateWP plugin installed and activated.
- The Advanced Form Integration plugin installed and activated.
AffiliateWP runs on the same WordPress installation as AFI, so there is no API key or OAuth connection to set up. AFI hooks into AffiliateWP’s built-in action hooks directly.
Supported events
| Event | Key | Description |
|---|---|---|
| Affiliate Registered | affiliate_registered |
Fires when a new affiliate signs up through the front-end registration form |
| Referral Created | referral_created |
Fires when a new referral is recorded (e.g. a referred sale is completed) |
| Commission Paid | commission_paid |
Fires when a referral status changes to Paid |
Data captured per event
Each event passes the following fields to your mapped receiver action:
| Field | Notes |
|---|---|
| Affiliate ID | Numeric AffiliateWP ID |
| Affiliate First Name | From the WordPress user profile |
| Affiliate Last Name | From the WordPress user profile |
| Affiliate Email | The affiliate’s registration email |
| Affiliate Website | From the user profile |
| Payment Email | The affiliate’s payout email (may differ from login email) |
| Referral Count | Cumulative number of referrals for the affiliate |
| Commission Amount | Numeric, in your default currency (referral and commission events) |
| Status | pending, accepted, rejected, or paid |
| Created At | YYYY-MM-DD HH:MM:SS |
Create the integration
- Go to AFI → Add New.
- Give the integration a name, for example
New affiliate to Mailchimp. - Under Trigger → Form/Data Provider, select AffiliateWP.
- In Form/Task Name, choose the event you want to listen on (e.g. Affiliate Registered).
- Under Action → Platform, pick the destination platform (Mailchimp, Slack, HubSpot, etc.).
- Map the AffiliateWP fields onto the destination platform’s fields.
- Optional: open Conditional Logic to limit which events are sent.
- Click Save Integration.
Conditional logic example
Notify your partnerships team in Slack only when a referral commission exceeds $500. Create a Slack integration on the Referral Created event, then add a condition: Commission Amount is greater than 500.
Troubleshooting
Integration doesn’t fire
Open AFI → Log and find the most recent entry. If there is no log entry at all, the AffiliateWP event never fired. Verify the event actually occurred by checking the AffiliateWP admin (Affiliates or Referrals screen). Trigger a real test event from the front end rather than the admin panel.
Fields are empty in the destination
Check the field mapping in the integration. The field keys are case-sensitive. If a field like “Payment Email” is blank, the affiliate may not have set a payment email in their profile yet.