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Advanced Form Integration plugin allows you to integrate many popular WordPress forms with the lemlist CRM. When a visitor fills a form on your website, the plugin will automatically send the data to selected lemlist account and create a contact, deal or note.

Supported Features

  • Create Contact (Basic Fields)

  • Add to Campaign

How To Setup


At first, you are required to activate and authorize your lemlist account on the plugin settings page.

Go to AFI > Settings > General and you will find all the supported platforms listed there. Mark lemlist and hit the Save Changes button at the bottom.

The lemlist tab will appear at the top, select it. Here you need to save lemlist API Key then hit the Save Changes button. Go to Settings > Integrations to get API Key.

Create New Integration

When the credentials are saved on the settings page, you can start creating new integration. Click on Add New under the AFI menu. The New Integration page will appear.


A default title will be auto-generated with an auto incremental number. You can rename it to something related to the task. It will help you to quickly recognize the correct one if multiple integrations are created.


Select the sender form in the Form Provider dropdown. For example, Contact Form 7 or Gravity Form, or the Elementor Pro Form which you want to connect. After selecting the form provider, all forms built under that will be fetched and auto-populated in the Form/Task Name dropdown. Select the form that you want to integrate.


Select lemlist in Platform dropdown. Then select Add Contact To Campaign in the Task dropdown.

Map Fields

Available lemlist Campaign List will be auto-populated in the list drop-down. Select the desired one. You will find lemlist fields on the left side and form fields dropdown on the right. This form field dropdown will contain the field titles of the form you selected in the trigger area. Map Email, First Name, Last Name fields that you want. Skip the fields that are not needed.

Save Integration

Finally, click the Save Integration button and you are done. Now you can start testing.


After the integration is made, when users fill up the form and submit it, the plugin initiates the process of sending data to the configured platform. It also saves a log that includes what data it tried to send, and what it got in response from that platform. So if you find an integration is not working, your first task is to check the logs. Go to AFI > Log menu and check the recent logs.

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