AFI
lemlist
lemlist is a cold email outreach and sales engagement platform. Advanced Form Integration adds contacts to your lemlist campaigns from WordPress form submissions, so every lead captured through your website can be enrolled in an automated outreach sequence.
What you’ll need
- An active lemlist account.
- Your lemlist API credentials (see below).
- The Advanced Form Integration plugin installed and activated.
Get your lemlist API key
- Sign in to your lemlist account.
- Go to Settings → Integrations → API.
- Copy your API Key.
- In WordPress, go to AFI → Settings → lemlist.
- Click Add Account, paste the API Key, and give the account a name.
- Click Save.
Create the integration
- Go to AFI → Add New.
- Give the integration a name, for example
Form to lemlist. - Under Trigger, pick the form plugin and the specific form.
- Under Action → Platform, select lemlist.
- In Task, choose Add Contact To Campaign.
- Pick the saved account.
- Map your form fields onto the fields listed below.
- Optional: open Conditional Logic to limit which submissions are sent.
- Click Save Integration.
Tasks supported
Add Contact To Campaign
Adds a contact to a selected lemlist campaign via POST /api/leads at api.lemlist.com.
| Field | Field key | Required | Notes |
|---|---|---|---|
email |
Yes | ||
| First Name | firstName |
No | |
| Last Name | lastName |
No | |
| Phone | phone |
No | |
| Company | companyName |
No |
Pro features
The Pro integration extends the free version with additional capabilities. Pro uses the same lemlist connection.
Feature comparison
| Feature | Free | Pro |
|---|---|---|
| Add contact to campaign | ✅ | ✅ |
| Standard fields (name, phone, company) | ✅ | ✅ |
| Custom fields | No | ✅ |
Conditional logic example
Only send data to lemlist when specific conditions are met. For example, add a condition on a form field to control which submissions are forwarded.
Troubleshooting
Nothing arrives in lemlist
Open AFI → Log and find the most recent entry. AFI stores the request URL, body, and raw response.
API credentials rejected
Verify your credentials in your lemlist account settings. If they were regenerated, update them in AFI → Settings → lemlist.