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Emailchef

Estimated reading: 2 minutes Updated August 1, 2026

Emailchef is an Italian email-marketing platform popular with European small businesses. Advanced Form Integration sends form submissions to Emailchef as new contacts on a chosen list.

What you’ll need

  • An active Emailchef account.
  • Emailchef Consumer Key and Consumer Secret (API / Integrations).
  • The Advanced Form Integration plugin installed and activated.

Get your Emailchef API credentials

  1. Log in to your Emailchef account.
  2. Navigate to API / Integrations.
  3. Copy your Consumer Key and Consumer Secret.

Connect Emailchef to AFI

  1. In WordPress, go to AFI → Settings.
  2. Enable Emailchef and click Save Changes.
  3. Open the Emailchef tab.
  4. Enter the Consumer Key and Consumer Secret.
  5. Click Save Changes.

Create the integration

  1. Go to AFI → Add New.
  2. Configure the trigger.
  3. In Action → Platform, select Emailchef.
  4. In Task, choose Subscribe to List.
  5. Pick the target List: AFI loads available lists from your Emailchef account.
  6. Map the form fields:
  • Email (required), First Name, Last Name.
  • Status (optional): controls subscriber subscription state on creation.
  1. Optional: configure Conditional Logic.
  2. Click Save Integration.

Screenshot: AFI field-mapping screen with Emailchef list and subscriber fields visible

Tasks supported

Subscribe to List

Adds the form submitter as a contact on the chosen Emailchef list. Only mapped, non-empty values are sent. Unmapped fields are skipped silently.

Conditional logic example

Subscribe with Status = “active” only when the form’s confirmed checkbox is checked. Unconfirmed submissions go in with status “pending” via a separate integration.

Troubleshooting

Integration doesn’t fire

Open AFI → Log and find the most recent entry. The log shows the request payload sent to Emailchef and the response received, usually pointing straight at the cause.

“Invalid credentials”

Emailchef requires both Consumer Key AND Consumer Secret. If either is missing or rotated, the API returns 401. Regenerate both in Emailchef’s API page and re-save in AFI.

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