Braze

Braze is an enterprise customer engagement platform for cross-channel marketing. Advanced Form Integration sends form submissions to Braze as new users or as custom events.

What you’ll need

• An active Braze account.
• A Braze REST API key (Settings → API Keys → Create New API Key).
• Your Braze REST endpoint (e.g. https://rest.iad-01.braze.com; region varies).
• The Advanced Form Integration plugin installed and activated.

Connect Braze to AFI

1. In WordPress, go to AFI → Settings → Braze.
2. Enter the API Key and REST endpoint URL, click Save Changes.

Create the integration

1. Go to AFI → Add New.
2. Configure the trigger.
3. In Action → Platform, select Braze.
4. In Task, choose Identify User or Track Event.
5. Map the form fields:

• External ID / Email (required).
• Custom user attributes by name.

1. Optional: configure Conditional Logic.
2. Click Save Integration.

Related docs

• Send Contact Form 7 to Braze
• Send WPForms to Braze
• Conditional Logic