Iterable

Estimated reading: 2 minutes

Overview

AFI sends users and events to Iterable, the cross-channel growth marketing platform. Use form submissions and order events to trigger Iterable Journeys and personalised campaigns.

Supported actions

  • Update User — upsert a user by email or userId, populating any data fields.
  • Track Custom Event — fire a named event with payload for journey targeting.
  • Subscribe to List — add the user to one of your subscribed lists.

Authentication

  1. Log in to Iterable.
  2. Go to Integrations > API Keys.
  3. Create a Server-side API key (Standard or Java key).
  4. In AFI go to Settings > Iterable and paste the key.

How to create the integration

  1. In WordPress admin, go to AFI > New Integration.
  2. Pick your Sender (Contact Form 7, WPForms, WooCommerce, etc.) and the form / event to listen on.
  3. Pick Iterable as the Receiver, then pick the Task you want to run.
  4. Map sender fields onto Iterable’s fields. Email (or userId) is required. Iterable accepts arbitrary data fields with no schema upfront.
  5. Optional: add Conditional Logic so the action only fires on matching submissions.
  6. Save and run a test submission. Check AFI > Log if anything looks off.

Notes & caveats

  • Server-side key required. Use a server-side API key with permission for the relevant endpoints; JS-SDK keys won’t work.
  • Region. Iterable has US and EU regions; the API host differs. Confirm yours before saving credentials.
  • Event names become trigger names in Journeys — pick stable, lowercased names like form_submitted.

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