Loops

Loops is a modern email marketing platform built for SaaS companies. Advanced Form Integration sends form submissions to Loops as new contacts.

What you’ll need

• An active Loops account.
• A Loops API key (Settings → API).
• The Advanced Form Integration plugin installed and activated.

Connect Loops to AFI

1. In WordPress, go to AFI → Settings → Loops.
2. Paste the API key and click Save Changes.

Create the integration

1. Go to AFI → Add New.
2. Configure the trigger.
3. In Action → Platform, select Loops.
4. In Task, choose Create Contact or Send Event.
5. Map the form fields:

• Email (required), First Name, Last Name.
• User Group for segmentation.
• Custom contact properties by name.

1. Optional: configure Conditional Logic.
2. Click Save Integration.

Related docs

• Send Contact Form 7 to Loops
• Conditional Logic