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Enormail

Estimated reading: 3 minutes Updated August 1, 2026

Enormail is a Dutch email marketing platform. Advanced Form Integration adds subscribers to your Enormail lists from WordPress form submissions, with autoresponder activation and support for custom fields and tags.

What you’ll need

  • An active Enormail account.
  • An Enormail API Key (see below).
  • The Advanced Form Integration plugin installed and activated.

Get your Enormail API key

  1. Sign in to your Enormail account.
  2. Go to your account settings and copy your API Key.
  3. In WordPress, go to AFI → Settings → Enormail.
  4. Click Add Account, paste the API key, and give the account a name.
  5. Click Save.

Create the integration

  1. Go to AFI → Add New.
  2. Give the integration a name, for example Newsletter signup to Enormail.
  3. Under Trigger, pick the form plugin and the specific form.
  4. Under Action → Platform, select Enormail.
  5. In Task, choose Add Subscriber.
  6. Pick the saved account in the Enormail Account dropdown.
  7. Select a Mailing List. AFI loads your lists from the API.
  8. Map your form fields onto the Enormail fields listed below.
  9. Optional: open Conditional Logic to limit which submissions are sent.
  10. Click Save Integration.

Screenshot: AFI field-mapping screen with Enormail list and subscriber fields visible

Tasks supported

Add Subscriber

Adds a subscriber to the selected list via POST /contacts/{listid}. The autoresponder is automatically activated (activate_autoresponder: 1). Any additional mapped fields beyond email and name are sent under the fields object.

Field Field key Required Notes
Email email Yes Subscriber email address
Name name No Full name

Any additional fields you add to the mapper (beyond email and name) are sent as Enormail custom fields inside the fields object.

Pro features

The Pro integration extends the free version with tags, pipe-separated custom fields, and two additional tasks. Pro uses the same Enormail API key connection.

Custom fields

Pro supports custom fields using the double-pipe-separated format field_name=value||field_name2=value2. Each pair is parsed and added to the subscriber’s fields object.

Tags

Pro adds tag support. Enter tags as a comma-separated string. They are sent as an array in the tags field of the API payload.

Additional Pro tasks

  • Unsubscribe Contact: unsubscribes a contact from a list via POST /contacts/{listid}/unsubscribe.
  • Delete Contact: hard-deletes a contact from a list via DELETE /contacts/{listid}.

Feature comparison

Feature Free Pro
Add subscriber
Email + name fields
Additional mapped fields (custom fields object)
Autoresponder activation
Tags No
Pipe-separated custom fields No
Unsubscribe contact No
Delete contact No

Conditional logic example

Only subscribe contacts to your “Dutch Market” list when the form’s country field is “Netherlands”. Other countries go to a global list via a separate integration.

Troubleshooting

Nothing arrives in Enormail

Open AFI → Log and find the most recent entry. AFI stores the request URL, JSON body, and raw response from Enormail.

Rate limited (HTTP 429)

AFI automatically retries once on HTTP 429, honoring the Retry-After header with a 2-second default.

API key rejected

Enormail uses HTTP Basic Auth with the API key as the username and an empty password. Verify the key in your Enormail account settings.

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