AFI AFI

DealMachine

Estimated reading: 3 minutes Updated August 1, 2026

DealMachine is a real estate investing platform. Advanced Form Integration sends form submissions to DealMachine, so every form entry on your WordPress site can create or update records automatically without manual data entry.

What you’ll need

  • An active DealMachine account.
  • An API token from DealMachine (see below).
  • The Advanced Form Integration plugin installed and activated.

Get your DealMachine API token

DealMachine authenticates with a bearer token.

  1. Sign in to your DealMachine account.
  2. Open Settings → API or the developer/integrations section.
  3. Generate or copy your API Token (sometimes called a Personal Access Token).
  4. Paste it in AFI → Settings → DealMachine.

Connect DealMachine to AFI

  1. In WordPress, go to AFI → Settings and open the DealMachine tab.
  2. Click Add New Account and paste the API key or token.
  3. Give the account a name you will recognise.
  4. Click Save.

Create the integration

  1. Go to AFI → Add New.
  2. Give the integration a name, for example Form to DealMachine.
  3. Under Trigger, pick the form plugin and the specific form you want to listen on.
  4. Under Action → Platform, select DealMachine.
  5. In Task, choose Create Lead.
  6. Pick the saved account in the DealMachine Account dropdown.
  7. Map your form fields onto the DealMachine fields listed below.
  8. Optional: open Conditional Logic to limit which submissions are sent.
  9. Click Save Integration.

Tasks supported

Create Lead

Creates a new lead from the form submission. The lead appears in your pipeline immediately.

Field Field key Required Notes
First Name apiKey No
Last Name lastName Yes
Email email Yes
Phone phone No
Property Address propertyAddress No
Property City propertyCity No
Property State propertyState No
Property Zip propertyZip No
Asking Price askingPrice No
Seller Motivation motivation No
Lead Source leadSource No
Note note No

Pro features

The Pro integration extends the free base with additional field mapping, custom field support, and other enhancements. Pro uses the same connection and tasks as the free version, so your existing integrations keep working.

Feature Free Pro
Standard tasks
Standard field mapping
Custom field mapping Limited
Additional task variants Limited

Conditional logic example

Only send data to DealMachine when the form’s email field is not empty, so test submissions or incomplete entries do not create records. Add a condition: Email is not empty.

Troubleshooting

Nothing arrives in DealMachine

Open AFI → Log and find the most recent entry for this integration. AFI stores the request it sent and the raw response it got back. If there is no log entry at all, the trigger never fired: re-check the form selection and submit a real test entry from the front end.

API key rejected

Copy the key directly from DealMachine with no leading or trailing spaces. If the key was revoked or regenerated, update it in AFI → Settings → DealMachine.

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