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Maropost

Estimated reading: 2 minutes Updated August 1, 2026

Maropost is a multi-channel marketing platform combining email, SMS, and retail automation. Advanced Form Integration sends form submissions to Maropost Marketing Cloud as new contacts.

What you’ll need

  • An active Maropost account.
  • Your Maropost Auth Token (Settings → Web Services → Get API Information → Auth token).
  • Your Maropost Account ID (the numeric ID shown alongside).
  • The Advanced Form Integration plugin installed and activated.

Connect Maropost to AFI

  1. In WordPress, go to AFI → Settings → Maropost.
  2. Enter the Account ID and Auth Token.
  3. Click Save Changes.

Create the integration

  1. Go to AFI → Add New.
  2. Configure the trigger.
  3. In Action → Platform, select Maropost.
  4. In Task, choose Create Contact.
  5. Pick one or more Lists to add the contact to.
  6. Map the form fields:
  • Email (required), First Name, Last Name.
  • Phone, Mobile.
  • Address 1, Address 2, City, State, Country, Zip Code.
  • Tags (comma-separated).
  • Custom fields by name.
  1. Optional: configure Conditional Logic.
  2. Click Save Integration.

Screenshot: AFI field-mapping screen with Maropost contact and list fields visible

Pro features

The Pro Maropost integration unlocks tag mapping (multiple tags per submission) and custom field mapping by friendly name.

Conditional logic example

Add a contact to your “Loyalty program” list only when the form’s is_loyalty_member field is “yes”. Non-members go to the standard prospects list.

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