AFI
Sierra Interactive
Sierra Interactive is a real estate CRM platform. Advanced Form Integration sends form submissions to Sierra Interactive, so every form entry on your WordPress site can create or update records automatically without manual data entry.
What you’ll need
- An active Sierra Interactive account.
- An API key from Sierra Interactive (see below).
- The Advanced Form Integration plugin installed and activated.
Get your Sierra Interactive API key
Sierra Interactive authenticates with an API key.
- Sign in to your Sierra Interactive account.
- Navigate to the API or integrations section in your account settings.
- Generate or copy your API Key.
- In WordPress, go to AFI → Settings → Sierra Interactive, click Add New Account, and paste the key.
Connect Sierra Interactive to AFI
- In WordPress, go to AFI → Settings and open the Sierra Interactive tab.
- Click Add New Account and paste the API key or token.
- Give the account a name you will recognise.
- Click Save.
Create the integration
- Go to AFI → Add New.
- Give the integration a name, for example
Form to Sierra Interactive. - Under Trigger, pick the form plugin and the specific form you want to listen on.
- Under Action → Platform, select Sierra Interactive.
- In Task, choose Create Lead.
- Pick the saved account in the Sierra Interactive Account dropdown.
- Map your form fields onto the Sierra Interactive fields listed below.
- Optional: open Conditional Logic to limit which submissions are sent.
- Click Save Integration.
Tasks supported
Create Lead
Creates a new lead from the form submission. The lead appears in your pipeline immediately.
| Field | Field key | Required | Notes |
|---|---|---|---|
| First Name | apiKey |
No | Numeric ID from your Sierra site |
| Source | source |
No | |
| Property URL | propertyUrl |
No | |
| Message | message |
No |
Pro features
The Pro integration extends the free base with additional field mapping, custom field support, and other enhancements. Pro uses the same connection and tasks as the free version, so your existing integrations keep working.
| Feature | Free | Pro |
|---|---|---|
| Standard tasks | ✅ | ✅ |
| Standard field mapping | ✅ | ✅ |
| Custom field mapping | Limited | ✅ |
| Additional task variants | Limited | ✅ |
Conditional logic example
Only send data to Sierra Interactive when the form’s email field is not empty, so test submissions or incomplete entries do not create records. Add a condition: Email is not empty.
Troubleshooting
Nothing arrives in Sierra Interactive
Open AFI → Log and find the most recent entry for this integration. AFI stores the request it sent and the raw response it got back. If there is no log entry at all, the trigger never fired: re-check the form selection and submit a real test entry from the front end.
API key rejected
Copy the key directly from Sierra Interactive with no leading or trailing spaces. If the key was revoked or regenerated, update it in AFI → Settings → Sierra Interactive.