AFI
Crisp
Crisp is a customer support platform. Advanced Form Integration sends form submissions to Crisp, so every form entry on your WordPress site can create or update records automatically without manual data entry.
What you’ll need
- An active Crisp account.
- An API key from Crisp (see below).
- The Advanced Form Integration plugin installed and activated.
Get your Crisp API key
Crisp authenticates with an API key.
- Sign in to your Crisp account.
- Navigate to the API or integrations section in your account settings.
- Generate or copy your API Key.
- In WordPress, go to AFI → Settings → Crisp, click Add New Account, and paste the key.
Connect Crisp to AFI
- In WordPress, go to AFI → Settings and open the Crisp tab.
- Click Add New Account and paste the API key or token.
- Give the account a name you will recognise.
- Click Save.
Create the integration
- Go to AFI → Add New.
- Give the integration a name, for example
Form to Crisp. - Under Trigger, pick the form plugin and the specific form you want to listen on.
- Under Action → Platform, select Crisp.
- In Task, choose Create/Update People Profile.
- Pick the saved account in the Crisp Account dropdown.
- Map your form fields onto the Crisp fields listed below.
- Optional: open Conditional Logic to limit which submissions are sent.
- Click Save Integration.
Tasks supported
Create/Update People Profile
Creates a new profile from the form submission.
| Field | Field key | Required | Notes |
|---|---|---|---|
| Email (required | email |
Yes | |
| Nickname / Full Display Name | nickname |
No | |
| First Name | first_name |
Yes | |
| Last Name | last_name |
Yes | |
| Phone (E.164 | phone |
No | |
| Country (ISO-2 | country |
No | |
| City | city |
No | |
| Company Name | company_name |
No | |
| Company URL | company_url |
No | |
| Job Title | job_title |
No | |
| Segments (comma separated tags | segments_csv |
No | |
| Notepad (internal note | notepad |
No |
Conditional logic example
Only send data to Crisp when the form’s email field is not empty, so test submissions or incomplete entries do not create records. Add a condition: Email is not empty.
Troubleshooting
Nothing arrives in Crisp
Open AFI → Log and find the most recent entry for this integration. AFI stores the request it sent and the raw response it got back. If there is no log entry at all, the trigger never fired: re-check the form selection and submit a real test entry from the front end.
API key rejected
Copy the key directly from Crisp with no leading or trailing spaces. If the key was revoked or regenerated, update it in AFI → Settings → Crisp.