Attentive

Estimated reading: 2 minutes

Overview

AFI subscribes contacts to Attentive, the SMS and email marketing platform for e-commerce, from WordPress signups, checkout flows, and forms. Capture mobile numbers with proper consent and start them in your Attentive journeys automatically.

Supported actions

  • Subscribe User — opt a user in to one or more channels (SMS, email).
  • Add Custom Attributes — write profile attributes to an existing user.
  • Fire Event — record a custom event for journey triggering.

Authentication

  1. Log in to Attentive.
  2. Open Settings > API Keys in the Attentive dashboard.
  3. Generate a new API key.
  4. In AFI go to Settings > Attentive and paste the key.

How to create the integration

  1. In WordPress admin, go to AFI > New Integration.
  2. Pick your Sender (Contact Form 7, WPForms, WooCommerce, etc.) and the form / event to listen on.
  3. Pick Attentive as the Receiver, then pick the Task you want to run.
  4. Map sender fields onto Attentive’s fields. Phone number (E.164) or email is required. Consent fields must be populated correctly per TCPA / GDPR.
  5. Optional: add Conditional Logic so the action only fires on matching submissions.
  6. Save and run a test submission. Check AFI > Log if anything looks off.

Notes & caveats

  • Consent is required. SMS subscribers must have explicit opt-in evidence — Attentive will reject non-compliant subscribes.
  • E.164 phone format only: +15551234567, not (555) 123-4567.
  • Journey timing: subscribed users enter journeys immediately by default — if you want a delay, configure it in the journey itself.

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