Reply.io

Estimated reading: 2 minutes Updated July 31, 2026

Overview

AFI pushes leads into Reply.io, the sales engagement and AI SDR platform, from WordPress lead forms. Every inbound lead can start a Reply sequence automatically.

Supported actions

Create / Update Person
Add to Campaign
Mark as Replied / Stop

Authentication

Log in to Reply.io.
Click your profile > API & Integrations > API Keys.
Generate a new key (Reply Cloud or REST API, depending on the account type).
In AFI go to Settings > Reply.io and paste the key.

How to create the integration

In WordPress admin, go to AFI > New Integration.
Pick your Sender (Contact Form 7, WPForms, WooCommerce, etc.) and the form / event to listen on.
Pick Reply.io as the Receiver, then pick the Task you want to run.
Map sender fields onto Reply.io’s fields. Email is required. Custom fields must be pre-created on Reply.io.
Optional: add Conditional Logic so the action only fires on matching submissions.
Save and run a test submission. Check AFI > Log if anything looks off.

Notes & caveats

Campaign IDs are fetched on save — re-save to refresh after adding new campaigns.
Bounce protection: invalid emails are rejected by Reply.io’s pre-send filter — those rows show as failed in AFI logs.
Stop / unsubscribe events: when a recipient unsubscribes in Reply, future Add to Campaign calls are blocked by Reply itself.