AFI AFI

Getting Started

Estimated reading: 2 minutes Updated August 1, 2026

This section walks you from “AFI not installed” to “first form submission routed to Mailchimp/Sheets/your CRM” in about 10 minutes.

The fast path

If you’ve used WordPress plugins before, here’s the short version:

  1. Install Advanced Form Integration from WordPress.org and activate it.
  2. Make sure the form plugin you use (CF7, WPForms, Gravity, Elementor Pro, etc.) is installed and has at least one form built.
  3. Pick a destination platform and grab its credential. See the platform’s doc under Receiver Platforms for exact steps. For most platforms, this is an API key copied from your account; for Slack and Zapier it’s a webhook URL.
  4. Paste the credential into AFI → Settings → [Platform tab].
  5. Go to AFI → Add New, pick the form, pick the destination, map the fields, click Save.

That’s it. Submit a test entry, watch it land in the destination.

Detailed walk-through docs

Where to go next

Once your first integration is live, dig into:

General Settings
General Settings

Every option on the AFI General settings screen explained, including logging and

Hooks and Filters
Hooks and Filters

Developer reference for every action and filter Advanced Form Integration exposes, with

UTM Parameters and Special Tags
UTM Parameters and Special Tags

Send campaign attribution, click IDs, submission timestamps, visitor details, and page context