Ends With

Use Ends With in AFI conditional logic to fire an integration only when a submitted form value ends with the suffix you configure. Most useful for matching email TLDs (.edu, .gov), file extensions, or product SKU suffixes.

How it works

When a form is submitted, AFI checks whether the field value ends with the string you enter. If it does, the rule passes and the integration runs. If not, AFI skips this destination for that submission.

The check is case-sensitive and matches the literal end of the value.

Example

Goal: automatically tag .edu signups with the Education segment in Mailchimp so the marketing team can target them with academic-pricing campaigns.

Setup:

1. Open your Mailchimp integration in WP Admin → AFI → All Integrations and click Edit.
2. Open the Conditional Logic panel.
3. Click Add Condition.
4. In the field dropdown, pick the email field.
5. Set the operator to Ends With.
6. In the value box, type .edu.
7. Click Save Integration.
8. In the Mailchimp action panel, set the Tag field to Education.

Now .edu signups land in Mailchimp with the Education tag attached, while everyone else flows to the same list without the tag (via a second integration without the condition).

Notes

• Case-sensitive. .EDU won’t match .edu. If you need any casing, add multiple Ends With rules joined with Any semantics.
• Punctuation matters. Match .com not com: the dot is part of the suffix.
• Trailing whitespace. A value of jo**@****ol.edu (with a trailing space) won’t match .edu. Either trim the input on your form or set the value to .edu with the same trailing space.
• File extensions in URLs. Use Ends With on a file-URL field to route by type: .pdf for documents, .jpg or .png for images.

Related operators

• Starts With
• Contains
• Equal To