AFI
Big Purple Dot
Big Purple Dot is a mortgage CRM platform. Advanced Form Integration sends form submissions to Big Purple Dot, so every form entry on your WordPress site can create or update records automatically without manual data entry.
What you’ll need
- An active Big Purple Dot account.
- An API key from Big Purple Dot (see below).
- The Advanced Form Integration plugin installed and activated.
Get your Big Purple Dot API key
Big Purple Dot authenticates with an API key.
- Sign in to your Big Purple Dot account.
- Navigate to the API or integrations section in your account settings.
- Generate or copy your API Key.
- In WordPress, go to AFI → Settings → Big Purple Dot, click Add New Account, and paste the key.
Connect Big Purple Dot to AFI
- In WordPress, go to AFI → Settings and open the Big Purple Dot tab.
- Click Add New Account and paste the API key or token.
- Give the account a name you will recognise.
- Click Save.
Create the integration
- Go to AFI → Add New.
- Give the integration a name, for example
Form to Big Purple Dot. - Under Trigger, pick the form plugin and the specific form you want to listen on.
- Under Action → Platform, select Big Purple Dot.
- In Task, choose Create Contact / Lead.
- Pick the saved account in the Big Purple Dot Account dropdown.
- Map your form fields onto the Big Purple Dot fields listed below.
- Optional: open Conditional Logic to limit which submissions are sent.
- Click Save Integration.
Tasks supported
Create Contact / Lead
Creates a new contact record. The contact appears in your dashboard immediately.
| Field | Field key | Required | Notes |
|---|---|---|---|
| First Name | apiUser |
Yes | Phone or email is required |
| Phone | phone |
Yes | Phone or email is required |
| Street Address | address |
No | |
| City | city |
No | |
| State | state |
No | |
| Zip | zip |
No | |
| Lead Source | source |
No | |
| Notes | notes |
No |
Pro features
The Pro integration extends the free base with additional field mapping, custom field support, and other enhancements. Pro uses the same connection and tasks as the free version, so your existing integrations keep working.
| Feature | Free | Pro |
|---|---|---|
| Standard tasks | ✅ | ✅ |
| Standard field mapping | ✅ | ✅ |
| Custom field mapping | Limited | ✅ |
| Additional task variants | Limited | ✅ |
Conditional logic example
Only send data to Big Purple Dot when the form’s email field is not empty, so test submissions or incomplete entries do not create records. Add a condition: Email is not empty.
Troubleshooting
Nothing arrives in Big Purple Dot
Open AFI → Log and find the most recent entry for this integration. AFI stores the request it sent and the raw response it got back. If there is no log entry at all, the trigger never fired: re-check the form selection and submit a real test entry from the front end.
API key rejected
Copy the key directly from Big Purple Dot with no leading or trailing spaces. If the key was revoked or regenerated, update it in AFI → Settings → Big Purple Dot.