Groundhogg
Groundhogg is a powerful marketing automation plugin for WordPress. With Advanced Form Integration (AFI), you can connect Groundhogg with hundreds of external platforms — such as CRMs, email marketing tools, Google Sheets, and more — whenever specific user actions occur in Groundhogg.
🔔 Supported Triggers
AFI currently supports the following Groundhogg trigger:
| Trigger Key | Description |
|---|---|
Tagg Added | Fires when a tag is added to a contact |
This trigger lets you automate workflows the moment a tag is applied to a contact within Groundhogg.
📋 Available Fields
When the tagAdded trigger is fired, the following fields are available to map:
| Field Key | Label |
|---|---|
user_id | User ID |
user_email | User Email |
tag_id | Tag ID |
tag_name | Tag Name |
These values can be sent to any connected platform using AFI’s mapping system.
✅ Setup Instructions
Go to AFI > Add New Integration.
Select Groundhogg as the Trigger Platform.
Choose the trigger Tag added to user.
Select your Action Platform (e.g., Webhook, Mailchimp, Airtable, etc.).
Map Groundhogg fields to the corresponding fields in the destination app.
Save and activate the integration.
Once set up, AFI will automatically send the mapped data to your selected platform whenever the specified tag is applied to a user in Groundhogg.
🧪
📌 Example Use Cases
📩 Add users to external email platforms when a specific tag is applied in Groundhogg.
🔔 Notify team members in Slack when a user reaches a new tag milestone.
📊 Send tagged contacts’ info to a Google Sheet for tracking segmentation progress.
🆘 Troubleshooting
Ensure that the user is a registered WordPress user. AFI requires a
user_idfor this trigger to fire.Double-check that the tag you’re applying is mapped to a valid AFI integration.
Visit AFI > Logs to view errors or confirm if data was sent successfully.
