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Moosend

Estimated reading: 2 minutes Updated August 1, 2026

Moosend is an email marketing and marketing automation platform. Advanced Form Integration subscribes contacts to your Moosend mailing lists from WordPress form submissions.

What you’ll need

  • An active Moosend account.
  • Your Moosend API credentials (see below).
  • The Advanced Form Integration plugin installed and activated.

Get your Moosend API key

  1. Sign in to your Moosend account.
  2. Go to Account Settings → API and copy your API Key.
  3. In WordPress, go to AFI → Settings → Moosend.
  4. Click Add Account, paste the API Key, and give the account a name.
  5. Click Save.

Create the integration

  1. Go to AFI → Add New.
  2. Give the integration a name, for example Form to Moosend.
  3. Under Trigger, pick the form plugin and the specific form.
  4. Under Action → Platform, select Moosend.
  5. In Task, choose Subscribe To List.
  6. Pick the saved account.
  7. Map your form fields onto the fields listed below.
  8. Optional: open Conditional Logic to limit which submissions are sent.
  9. Click Save Integration.

Screenshot: AFI field-mapping screen with Moosend fields visible

Tasks supported

Subscribe To List

Subscribes a contact to the selected Moosend mailing list via the Moosend API. The API key is passed as a query parameter.

Field Field key Required Notes
Email email Yes
Name name No
Mobile mobile No
Phone phone No

Pro features

The Pro integration extends the free version with additional capabilities. Pro uses the same Moosend connection.

Feature comparison

Feature Free Pro
Subscribe to list
Standard fields
Custom fields No

Conditional logic example

Only send data to Moosend when specific conditions are met. For example, add a condition on a form field to control which submissions are forwarded.

Troubleshooting

Nothing arrives in Moosend

Open AFI → Log and find the most recent entry. AFI stores the request URL, body, and raw response.

API credentials rejected

Verify your credentials in your Moosend account settings. If they were regenerated, update them in AFI → Settings → Moosend.

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