Moosend
Moosend is an email marketing and marketing automation platform. Advanced Form Integration subscribes contacts to your Moosend mailing lists from WordPress form submissions.
What you’ll need
- An active Moosend account.
- Your Moosend API credentials (see below).
- The Advanced Form Integration plugin installed and activated.
Get your Moosend API key
- Sign in to your Moosend account.
- Go to Account Settings → API and copy your API Key.
- In WordPress, go to AFI → Settings → Moosend.
- Click Add Account, paste the API Key, and give the account a name.
- Click Save.
Create the integration
- Go to AFI → Add New.
- Give the integration a name, for example
Form to Moosend. - Under Trigger, pick the form plugin and the specific form.
- Under Action → Platform, select Moosend.
- In Task, choose Subscribe To List.
- Pick the saved account.
- Map your form fields onto the fields listed below.
- Optional: open Conditional Logic to limit which submissions are sent.
- Click Save Integration.

Tasks supported
Subscribe To List
Subscribes a contact to the selected Moosend mailing list via the Moosend API. The API key is passed as a query parameter.
| Field | Field key | Required | Notes |
|---|---|---|---|
email |
Yes | ||
| Name | name |
No | |
| Mobile | mobile |
No | |
| Phone | phone |
No |
Pro features
The Pro integration extends the free version with additional capabilities. Pro uses the same Moosend connection.
Feature comparison
| Feature | Free | Pro |
|---|---|---|
| Subscribe to list | ✅ | ✅ |
| Standard fields | ✅ | ✅ |
| Custom fields | No | ✅ |
Conditional logic example
Only send data to Moosend when specific conditions are met. For example, add a condition on a form field to control which submissions are forwarded.
Troubleshooting
Nothing arrives in Moosend
Open AFI → Log and find the most recent entry. AFI stores the request URL, body, and raw response.
API credentials rejected
Verify your credentials in your Moosend account settings. If they were regenerated, update them in AFI → Settings → Moosend.