UTM Parameters
It is possible to send UTM parameters to all connected platforms.
Activate UTM Variable Collection
Go to AFI > Settings and scroll down to the bottom until you find the option Send UTM Variables. Mark it and save it. Now, the plugin will load the required script in the front end and start collecting the parameters when users visit the website.
Use Tags
In the integration setup, use the following tags to send the respective variables.
| Tag | Description |
|---|---|
| {{utm_source}} | The site sent the traffic. |
| {{utm_medium}} | Type of link. |
| {{utm_term}} | Search term. |
| {{utm_content}} | The clicked element. |
| {{utm_campaign}} | The strategic campaign. |
Put the tags in the relevant input boxes.
