Easy Digital Downloads

Easy Digital Downloads (EDD) is a popular WordPress plugin for selling digital products. With the Advanced Form Integration (AFI) plugin, you can automate actions based on completed purchases—such as sending customer details to your CRM, Google Sheets, email marketing platform, and more.

Supported Trigger

• User Purchased a Product
  This trigger fires every time a customer completes a purchase through EDD.

Available Fields

The following fields are available to map when the User Purchased a Product trigger is selected:

• user_id – User ID

• first_name – Customer First Name

• last_name – Customer Last Name

• user_email – Customer Email

• product_name – Name of the purchased product

• product_id – Product ID

• order_item_id – Item ID from the order

• discount_codes – Applied discount codes

• order_discounts – Discount amount applied to item

• order_subtotal – Subtotal before tax/discount

• order_total – Final amount after tax/discount

• order_tax – Tax amount

• payment_method – Payment gateway used

• status – Payment status

How It Works

AFI listens to the edd_complete_purchase action and collects all the necessary data when a user completes a purchase. It loops through each cart item and sends relevant data to the connected platform.

Setup Instructions

1. Go to AFI > Add New Integration.

2. Choose Easy Digital Downloads as the Trigger Platform.

3. Select User Purchased a Product as the trigger.

4. Choose your Action Platform (like Mailchimp, ActiveCampaign, Zoho CRM, etc.).

5. Map the available fields to the destination fields.

6. Save the integration.

That’s it! The automation will now trigger each time a purchase is completed.

Need Help?

If you need help setting up this integration or want to include additional fields or triggers, please contact us at [email protected].