Vertical Response
Vertical Response Integration
The Advanced Form Integration plugin connects your WordPress forms with Vertical Response, allowing you to subscribe contacts to your Vertical Response lists automatically. When someone submits a form on your website, their data is used to create or update contacts and assign them to a list.
Perfect for email marketing automation and contact list growth!
✅ Supported Features
Subscribe Contact to List
🔧 How To Setup
Step 1: Connect Your Vertical Response Account
Before you can create an integration, you need to authorize AFI to access your Vertical Response account using OAuth 2.0.
Go to AFI → Settings → Vertical Response
Click the Authorize button
You will be redirected to the Vertical Response login screen
Log in and approve access
Once successful, you will return to your WordPress site and see a Connected status
📌 If your account is not connected, the integration won’t work.
✨ Create a New Integration
Go to AFI → Add New
Set up the integration:
🔹 Title
Give your integration a meaningful name (e.g., “Newsletter Signup to VR”).
🔹 Trigger
Form Provider: Select the form plugin (e.g., WPForms, Ninja Forms, etc.)
Form/Task Name: Choose the specific form that will trigger the action
🚀 Configure the Action
🔹 Platform
Choose Vertical Response
🔹 Task
Select Subscribe to List
Once selected, you’ll see the required fields and list options appear below.
🔁 Field Mapping
After selecting the task, you will be able to:
🔹 Choose List
Select the Vertical Response list you want contacts to be subscribed to.
🔹 Map Fields
Map your form fields to Vertical Response fields such as:
Email (required)
First Name
Last Name
Company
Phone
City, State, Zip
Custom fields (if any are defined in your Vertical Response account)
Each left-hand field represents a Vertical Response field, and you can use the dropdowns to assign your form inputs.
🔄 Contact Update Logic
If the email already exists in your Vertical Response account:
The contact is updated with new values
If the email does not exist:
A new contact is created and added to the selected list
✅ Save and Test
Click Save Integration at the bottom of the setup screen.
Submit the connected form once and go to AFI → Log to confirm the data was successfully sent to Vertical Response.
🧪 Troubleshooting
If the integration isn’t working as expected:
Go to AFI → Log and review the request and response logs
Confirm your Vertical Response account is authorized
Ensure the required field Email is mapped properly
Check that the selected list exists and is accessible
