How to Send weForms Data to MailUp

MailUp is a email marketing platform for managing subscribers and campaigns. Here is how to pipe weForms submission straight into MailUp using Advanced Form Integration. The setup takes about five minutes and runs entirely on your own server.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to email marketing. No task meter, no monthly bill.

What you will need

• A WordPress site with weForms installed and configured.
• A MailUp account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect MailUp to AFI

MailUp uses OAuth 2.0 for authentication. In AFI → Settings → MailUp, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it weForms to MailUp.

2. Pick your trigger

Select weForms as the form provider. AFI fires when a form is submitted, giving you access to submitter name, email, phone, and any custom form fields.

3. Select MailUp as the destination

Choose MailUp from the platform dropdown and pick Add Subscriber. This adds a subscriber to MailUp.

4. Map fields

Match each MailUp field on the left to the corresponding weForms field on the right. Common mappings include submitter name, email, phone, and any custom form fields. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in weForms. Check MailUp to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to MailUp with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which weForms events trigger the integration?

AFI fires when a form is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect weForms to MailUp in minutes.