How to Send Contact Form 7 Submissions to Groundhogg

Groundhogg is a marketing automation plugin that runs entirely inside WordPress. No external service needed.

If you are running Contact Form 7 and want to push submissions into Groundhogg, you could pay for a cloud automation tool. Or you could do it directly from WordPress for free. This is the direct route.

Skip the automation middleman

Cloud automation tools charge per task and route your data through their servers. AFI processes everything on your WordPress site. No per-submission fees, no external dependencies.

What you will need

• A WordPress site with Contact Form 7 installed and at least one form.
• A Groundhogg account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Groundhogg to AFI

1. Groundhogg runs inside WordPress, so no external API key is needed.
2. Make sure the Groundhogg plugin is installed and activated.
3. In AFI, select Groundhogg as the action platform.
4. Map your fields and save the integration.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it something recognizable, like CF7 to Groundhogg.

2. Pick your trigger

Select Contact Form 7 and choose the specific form. AFI reads the form fields automatically.

3. Select Groundhogg as the destination

Choose Groundhogg from the platform dropdown and pick Add Contact. This creates or updates a contact in Groundhogg.

4. Map fields

Match each Groundhogg field to the corresponding Contact Form 7 field. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Submit a test entry and confirm the data arrived in Groundhogg. Check AFI → Log if anything needs debugging.

Free vs Pro

The free version maps email, first name, and last name to Groundhogg with unlimited submissions. Pro adds custom field mapping and tag assignment. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface.

Will adding this slow down my form?

No. AFI sends data to Groundhogg in the background after submission completes.

Can I connect multiple forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Contact Form 7 to Groundhogg in minutes.