How to Send WPForms Submissions to Marketo

Marketo is a marketing automation platform. WPForms is one of the most popular form plugins for WordPress. Marketo is where that data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting WPForms to marketing automation, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with WPForms installed and at least one form.
• A Marketo account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Marketo to AFI

1. Log in to your Marketo instance.
2. Go to Admin → Integration → REST API and create a Launchpoint service.
3. In WordPress, go to AFI → Settings → Marketo.
4. Enter the Client ID, Client Secret, and Munchkin ID, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WPForms to Marketo.

2. Pick your trigger

Select WPForms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Marketo as the destination

Choose Marketo from the platform dropdown and pick Add Lead. This creates or updates a lead in Marketo.

4. Map fields

Match each Marketo field on the left to the corresponding WPForms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your WPForms form and submit. Check Marketo to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Marketo with unlimited submissions. Pro adds custom field mapping and list assignment. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple WPForms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect WPForms to Marketo in minutes.