How to Send WP User Frontend Data to Braze

Braze is a marketing automation platform. WP User Frontend manages a post is submitted or a form is completed, but sending that data to external platforms needs an integration. AFI bridges that gap to Braze.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-submission fees, no external dependencies.

What you will need

• A WordPress site with WP User Frontend installed and configured.
• A Braze account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Braze to AFI

1. Log in to your Braze dashboard.
2. Go to Settings → API Keys and copy your API Key.
3. In WordPress, go to AFI → Settings → Braze.
4. Enter the API Key and REST endpoint, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WP User Frontend to Braze.

2. Pick your trigger

Select WP User Frontend as the form provider. AFI fires when a post is submitted or a form is completed, giving you access to author name, email, post title, post content, and custom field values.

3. Select Braze as the destination

Choose Braze from the platform dropdown and pick Add User. This creates or updates a user in Braze.

4. Map fields

Match each Braze field on the left to the corresponding WP User Frontend field on the right. Common mappings include author name, email, post title, post content, and custom field values. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in WP User Frontend. Check Braze to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to Braze with unlimited records. Pro adds custom attributes and events. No per-record fees on any plan.

Frequently asked questions

Which WP User Frontend events trigger the integration?

AFI fires when a post is submitted or a form is completed. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect WP User Frontend to Braze in minutes.