How to Send WP Event Manager Data to Pardot

Pardot is a marketing automation platform. WP Event Manager handles an event is submitted or a registration is received on your WordPress site. Pardot is where that data needs to go. Here is how to connect them without Zapier or code.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-event fees, no external dependencies.

What you will need

• A WordPress site with WP Event Manager installed and configured.
• A Pardot account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Pardot to AFI

Pardot uses OAuth 2.0 for authentication. In AFI → Settings → Pardot, click Authorize and grant access. This is a one-time step.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WP Event Manager to Pardot.

2. Pick your trigger

Select WP Event Manager as the form provider. AFI fires when an event is submitted or a registration is received, giving you access to organizer name, email, event title, event date, venue, and ticket type.

3. Select Pardot as the destination

Choose Pardot from the platform dropdown and pick Create Prospect. This creates a prospect in Pardot.

4. Map fields

Match each Pardot field on the left to the corresponding WP Event Manager field on the right. Common mappings include organizer name, email, event title, event date, venue, and ticket type. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in WP Event Manager. Check Pardot to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Pardot with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which WP Event Manager events trigger the integration?

AFI fires when an event is submitted or a registration is received. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect WP Event Manager to Pardot in minutes.