How to Send WooCommerce Orders to Zendesk Sell

Zendesk Sell is a CRM that helps you manage contacts and track interactions. WooCommerce captures orders beautifully, but sending that data to external platforms needs an integration. AFI bridges that gap to Zendesk Sell. Here is the full setup.

Why not just use Zapier?

For connecting WooCommerce to CRM, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with WooCommerce installed and configured.
• A Zendesk Sell account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Zendesk Sell to AFI

1. Log in to your Zendesk Sell account.
2. Go to Settings → API and copy your API Token.
3. In WordPress, go to AFI → Settings → Zendesk Sell.
4. Paste the API Token and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it WooCommerce to Zendesk Sell.

2. Pick your trigger

Select WooCommerce as the form provider. AFI fires when an order status changes, giving you access to customer details, billing and shipping addresses, line items, totals, and payment method.

3. Select Zendesk Sell as the destination

Choose Zendesk Sell from the platform dropdown and pick Add Lead. This creates a lead in Zendesk Sell.

4. Map fields

Match each Zendesk Sell field on the left to the corresponding WooCommerce order field on the right. Common mappings include customer name, email, phone, billing address, order total, and product details. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain orders? Set up a conditional rule. For example, only sync orders above a specific total, or only completed orders.

6. Save and test

Click Save Integration. Place a test order in your WooCommerce store. Check Zendesk Sell to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to Zendesk Sell with unlimited orders. Pro adds custom field mapping. No per-order fees on any plan.

Frequently asked questions

Which WooCommerce events trigger the integration?

AFI fires when an order status changes (for example, pending to processing, or processing to completed). This covers new orders, successful payments, refunds, and cancellations.

Will adding this slow down my checkout?

No. AFI sends data to the destination after the order is processed. Your customers complete checkout normally without any delay.

Can I send orders to multiple platforms?

Yes. Create a separate integration for each destination, and every order flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect WooCommerce to Zendesk Sell in minutes.