How to Send weForms Data to Follow Up Boss

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

Follow Up Boss is a real estate CRM that helps you manage contacts and track interactions. If you want weForms submission synced to Follow Up Boss, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-submission fees, no external dependencies.

What you will need

  • A WordPress site with weForms installed and configured.
  • A Follow Up Boss account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect Follow Up Boss to AFI

  1. Log in to your Follow Up Boss account.
  2. Go to Settings → API and copy your API Key.
  3. In WordPress, go to AFI → Settings → Follow Up Boss.
  4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it weForms to Follow Up Boss.

2. Pick your trigger

Select weForms as the form provider. AFI fires when a form is submitted, giving you access to submitter name, email, phone, and any custom form fields.

3. Select Follow Up Boss as the destination

Choose Follow Up Boss from the platform dropdown and pick Add Lead. This creates a lead in Follow Up Boss.

4. Map fields

Match each Follow Up Boss field on the left to the corresponding weForms field on the right. Common mappings include submitter name, email, phone, and any custom form fields. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in weForms. Check Follow Up Boss to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to Follow Up Boss with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which weForms events trigger the integration?

AFI fires when a form is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect weForms to Follow Up Boss in minutes.

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