How to Send The Events Calendar Data to SharpSpring

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

SharpSpring is a marketing automation platform. The Events Calendar manages an event RSVP or ticket order is submitted, but sending that data to external platforms needs an integration. AFI bridges that gap to SharpSpring.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-event fees, no external dependencies.

What you will need

  • A WordPress site with The Events Calendar installed and configured.
  • A SharpSpring account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect SharpSpring to AFI

  1. Log in to your SharpSpring account.
  2. Go to Settings → API and copy your API Key and Secret.
  3. In WordPress, go to AFI → Settings → SharpSpring.
  4. Enter the API Key and Secret, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it The Events Calendar to SharpSpring.

2. Pick your trigger

Select The Events Calendar as the form provider. AFI fires when an event RSVP or ticket order is submitted, giving you access to attendee name, email, event title, event date, ticket type, and order total.

3. Select SharpSpring as the destination

Choose SharpSpring from the platform dropdown and pick Add Lead. This creates or updates a lead in SharpSpring.

4. Map fields

Match each SharpSpring field on the left to the corresponding The Events Calendar field on the right. Common mappings include attendee name, email, event title, event date, ticket type, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in The Events Calendar. Check SharpSpring to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to SharpSpring with unlimited records. Pro adds custom field mapping and campaign assignment. No per-record fees on any plan.

Frequently asked questions

Which The Events Calendar events trigger the integration?

AFI fires when an event RSVP or ticket order is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect The Events Calendar to SharpSpring in minutes.

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