How to Send The Events Calendar Data to SendGrid

SendGrid is a email delivery platform for managing subscribers and campaigns. The Events Calendar handles an event RSVP or ticket order is submitted on your WordPress site. SendGrid is where that data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting The Events Calendar to email delivery, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with The Events Calendar installed and configured.
• A SendGrid account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect SendGrid to AFI

1. Log in to your SendGrid account.
2. Go to Settings → API Keys and create a key.
3. In WordPress, go to AFI → Settings → SendGrid.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it The Events Calendar to SendGrid.

2. Pick your trigger

Select The Events Calendar as the form provider. AFI fires when an event RSVP or ticket order is submitted, giving you access to attendee name, email, event title, event date, ticket type, and order total.

3. Select SendGrid as the destination

Choose SendGrid from the platform dropdown and pick Add Contact. This adds a contact to a SendGrid list.

4. Map fields

Match each SendGrid field on the left to the corresponding The Events Calendar field on the right. Common mappings include attendee name, email, event title, event date, ticket type, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in The Events Calendar. Check SendGrid to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to SendGrid with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which The Events Calendar events trigger the integration?

AFI fires when an event RSVP or ticket order is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect The Events Calendar to SendGrid in minutes.