How to Send The Events Calendar Data to MailPoet

MailPoet is a email marketing platform for managing subscribers and campaigns. The Events Calendar handles an event RSVP or ticket order is submitted on your WordPress site. MailPoet is where that data needs to go. Here is how to connect them without Zapier or code.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-event fees, no external dependencies.

What you will need

• A WordPress site with The Events Calendar installed and configured.
• A MailPoet account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect MailPoet to AFI

1. MailPoet runs inside WordPress, so no external API key is needed.
2. Make sure the MailPoet plugin is installed and activated.
3. In AFI, select MailPoet as the action platform.
4. Choose a list and map your fields.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it The Events Calendar to MailPoet.

2. Pick your trigger

Select The Events Calendar as the form provider. AFI fires when an event RSVP or ticket order is submitted, giving you access to attendee name, email, event title, event date, ticket type, and order total.

3. Select MailPoet as the destination

Choose MailPoet from the platform dropdown and pick Subscribe To List. This subscribes a contact to a MailPoet list.

4. Map fields

Match each MailPoet field on the left to the corresponding The Events Calendar field on the right. Common mappings include attendee name, email, event title, event date, ticket type, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in The Events Calendar. Check MailPoet to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to MailPoet with unlimited records. Pro adds custom subscriber field mapping. No per-record fees on any plan.

Frequently asked questions

Which The Events Calendar events trigger the integration?

AFI fires when an event RSVP or ticket order is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect The Events Calendar to MailPoet in minutes.