How to Send The Events Calendar Data to DirectIQ

DirectIQ is a email marketing platform for managing subscribers and campaigns. If you want The Events Calendar event synced to DirectIQ, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-event fees, no external dependencies.

What you will need

• A WordPress site with The Events Calendar installed and configured.
• A DirectIQ account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect DirectIQ to AFI

1. Log in to your DirectIQ account.
2. Go to Settings → API and copy your API Key and Secret.
3. In WordPress, go to AFI → Settings → DirectIQ.
4. Enter the credentials and click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it The Events Calendar to DirectIQ.

2. Pick your trigger

Select The Events Calendar as the form provider. AFI fires when an event RSVP or ticket order is submitted, giving you access to attendee name, email, event title, event date, ticket type, and order total.

3. Select DirectIQ as the destination

Choose DirectIQ from the platform dropdown and pick Add Subscriber. This adds a subscriber to DirectIQ.

4. Map fields

Match each DirectIQ field on the left to the corresponding The Events Calendar field on the right. Common mappings include attendee name, email, event title, event date, ticket type, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in The Events Calendar. Check DirectIQ to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to DirectIQ with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which The Events Calendar events trigger the integration?

AFI fires when an event RSVP or ticket order is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect The Events Calendar to DirectIQ in minutes.