How to Send The Events Calendar Data to Attentive

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

Attentive is a SMS marketing platform. Every The Events Calendar event record should flow into Attentive automatically. This guide shows how to set that up in five minutes.

The direct approach

AFI delivers event data straight from WordPress to Attentive. No third-party cloud, no per-task fees, and every request is logged for troubleshooting.

What you will need

  • A WordPress site with The Events Calendar installed and configured.
  • A Attentive account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect Attentive to AFI

  1. Log in to your Attentive account.
  2. Go to Settings → API and copy your API Key.
  3. In WordPress, go to AFI → Settings → Attentive.
  4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it The Events Calendar to Attentive.

2. Pick your trigger

Select The Events Calendar as the form provider. AFI fires when an event RSVP or ticket order is submitted, giving you access to attendee name, email, event title, event date, ticket type, and order total.

3. Select Attentive as the destination

Choose Attentive from the platform dropdown and pick Add Subscriber. This subscribes a contact in Attentive.

4. Map fields

Match each Attentive field on the left to the corresponding The Events Calendar field on the right. Common mappings include attendee name, email, event title, event date, ticket type, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in The Events Calendar. Check Attentive to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps phone number to Attentive with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which The Events Calendar events trigger the integration?

AFI fires when an event RSVP or ticket order is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect The Events Calendar to Attentive in minutes.

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