How to Send The Events Calendar Data to ActiveCampaign

ActiveCampaign is a CRM and email marketing that helps you manage contacts and track interactions. If you want The Events Calendar event synced to ActiveCampaign, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why not just use Zapier?

For connecting The Events Calendar to CRM and email marketing, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with The Events Calendar installed and configured.
• A ActiveCampaign account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect ActiveCampaign to AFI

1. Log in to your Active Campaign account.
2. Go to Settings → Developer and copy your API URL and Key.
3. In WordPress, go to AFI → Settings → ActiveCampaign.
4. Enter the API URL and Key, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it The Events Calendar to ActiveCampaign.

2. Pick your trigger

Select The Events Calendar as the form provider. AFI fires when an event RSVP or ticket order is submitted, giving you access to attendee name, email, event title, event date, ticket type, and order total.

3. Select ActiveCampaign as the destination

Choose ActiveCampaign from the platform dropdown and pick Add Contact. This creates or updates a contact in Active Campaign.

4. Map fields

Match each ActiveCampaign field on the left to the corresponding The Events Calendar field on the right. Common mappings include attendee name, email, event title, event date, ticket type, and order total. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in The Events Calendar. Check ActiveCampaign to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to ActiveCampaign with unlimited records. Pro adds custom field mapping and list assignment. No per-record fees on any plan.

Frequently asked questions

Which The Events Calendar events trigger the integration?

AFI fires when an event RSVP or ticket order is submitted. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect The Events Calendar to ActiveCampaign in minutes.