How to Send RegistrationMagic Data to Smartlead

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

Smartlead is a cold email outreach platform for managing subscribers and campaigns. RegistrationMagic manages a user registers or submits a form, but sending that data to external platforms needs an integration. AFI bridges that gap to Smartlead.

Why not just use Zapier?

For connecting RegistrationMagic to cold email outreach, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

  • A WordPress site with RegistrationMagic installed and configured.
  • A Smartlead account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect Smartlead to AFI

  1. Log in to your Smartlead account.
  2. Go to Settings → API and copy your API Key.
  3. In WordPress, go to AFI → Settings → Smartlead.
  4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it RegistrationMagic to Smartlead.

2. Pick your trigger

Select RegistrationMagic as the form provider. AFI fires when a user registers or submits a form, giving you access to user name, email, username, custom registration fields, and form ID.

3. Select Smartlead as the destination

Choose Smartlead from the platform dropdown and pick Add Lead. This adds a lead to a Smartlead campaign.

4. Map fields

Match each Smartlead field on the left to the corresponding RegistrationMagic field on the right. Common mappings include user name, email, username, custom registration fields, and form ID. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in RegistrationMagic. Check Smartlead to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Smartlead with unlimited records. Pro adds custom field mapping and campaign selection. No per-record fees on any plan.

Frequently asked questions

Which RegistrationMagic events trigger the integration?

AFI fires when a user registers or submits a form. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect RegistrationMagic to Smartlead in minutes.

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