How to Send Paid Memberships Pro Data to Close CRM

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

Close CRM is a CRM that helps you manage contacts and track interactions. If you want Paid Memberships Pro membership synced to Close CRM, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-membership fees, no external dependencies.

What you will need

  • A WordPress site with Paid Memberships Pro installed and configured.
  • A Close CRM account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect Close CRM to AFI

  1. Log in to your Close CRM account.
  2. Go to Settings → API Keys and copy your API Key.
  3. In WordPress, go to AFI → Settings → Close CRM.
  4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Paid Memberships Pro to Close CRM.

2. Pick your trigger

Select Paid Memberships Pro as the form provider. AFI fires when a member checks out or a membership level changes, giving you access to member name, email, membership level, payment amount, and order ID.

3. Select Close CRM as the destination

Choose Close CRM from the platform dropdown and pick Create Lead. This creates a lead in Close CRM.

4. Map fields

Match each Close CRM field on the left to the corresponding Paid Memberships Pro field on the right. Common mappings include member name, email, membership level, payment amount, and order ID. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Paid Memberships Pro. Check Close CRM to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to Close CRM with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which Paid Memberships Pro events trigger the integration?

AFI fires when a member checks out or a membership level changes. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Paid Memberships Pro to Close CRM in minutes.

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