How to Send Ninja Forms Submissions to Instantly

Instantly is a cold email platform for managing subscribers and campaigns. If you want Ninja Forms submissions in Instantly, you could pay for a cloud automation service. Or you could do it directly from WordPress. This is the direct route.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-submission fees, no external dependencies.

What you will need

• A WordPress site with Ninja Forms installed and at least one form.
• A Instantly account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Instantly to AFI

1. Log in to your Instantly account.
2. Copy your API Key from settings.
3. In WordPress, go to AFI → Settings → Instantly.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Ninja Forms to Instantly.

2. Pick your trigger

Select Ninja Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Instantly as the destination

Choose Instantly from the platform dropdown and pick Add Lead. This adds a lead to Instantly.

4. Map fields

Match each Instantly field on the left to the corresponding Ninja Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Ninja form and submit. Check Instantly to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email, first name, and last name to Instantly with unlimited submissions. Pro adds custom field mapping and campaign selection. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal success message without any delay.

Can I connect multiple Ninja Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Ninja Forms to Instantly in minutes.