How to Send LifterLMS Enrollments to dotdigital

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

dotdigital is a marketing automation platform. LifterLMS handles a student enrolls in a course or purchases a membership on your WordPress site. dotdigital is where that data needs to go. Here is how to connect them without Zapier or code.

Why connect directly?

Cloud automation tools like Zapier charge per task and route your data through external servers. AFI processes everything on your WordPress site. No per-enrollment fees, no external dependencies.

What you will need

  • A WordPress site with LifterLMS installed and at least one course.
  • A dotdigital account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect dotdigital to AFI

  1. Log in to your dotdigital account.
  2. Go to Settings → API and copy your API User and Password.
  3. In WordPress, go to AFI → Settings → dotdigital.
  4. Enter the credentials and region, then click Save.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it LifterLMS to dotdigital.

2. Pick your trigger

Select LifterLMS as the form provider. AFI fires when a student enrolls in a course or purchases a membership, giving you access to student details, course information, and enrollment data.

3. Select dotdigital as the destination

Choose dotdigital from the platform dropdown and pick Add Contact. This adds a contact to dotdigital.

4. Map fields

Match each dotdigital field on the left to the corresponding LifterLMS field on the right. Common mappings include student name, email, course title, and enrollment date. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain enrollments? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Complete a test enrollment in LifterLMS. Check dotdigital to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps email and name to dotdigital with unlimited enrollments. Pro adds custom field mapping. No per-enrollment fees on any plan.

Frequently asked questions

Which LifterLMS events trigger the integration?

AFI fires when a student enrolls in a course or purchases a membership. This covers new enrollments, course completions, and student registrations.

Will adding this slow down my site?

No. AFI sends data to the destination after the enrollment event completes. Your students are not affected.

Can I send enrollments to multiple platforms?

Yes. Create a separate integration for each destination, and every enrollment flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect LifterLMS to dotdigital in minutes.

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