How to Send Groundhogg Data to SlickText

Written by Nasir Ahmed
PublishedAugust 2, 2026
Reading time3 min read

SlickText is a SMS marketing platform. Every Groundhogg contact record should flow into SlickText automatically. This guide shows how to set that up in five minutes.

Skip the automation middleman

Rather than routing data through a third-party cloud, AFI sends it directly from your WordPress server to SMS marketing. No task meter, no monthly bill.

What you will need

  • A WordPress site with Groundhogg installed and configured.
  • A SlickText account.
  • The Advanced Form Integration plugin (free from WordPress.org).

Connect SlickText to AFI

  1. Log in to your SlickText account.
  2. Go to Settings → API and copy your API Key.
  3. In WordPress, go to AFI → Settings → SlickText.
  4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Groundhogg to SlickText.

2. Pick your trigger

Select Groundhogg as the form provider. AFI fires when a contact submits a form or a tag is applied, giving you access to contact name, email, phone, tags, and custom field values.

3. Select SlickText as the destination

Choose SlickText from the platform dropdown and pick Add Subscriber. This opts in a contact to a SlickText textword list.

4. Map fields

Match each SlickText field on the left to the corresponding Groundhogg field on the right. Common mappings include contact name, email, phone, tags, and custom field values. You can also use smart tags like {{_submission_date}}.

5. Add conditions if needed

Only want to send certain records? Set up a conditional rule based on any field value.

6. Save and test

Click Save Integration. Trigger a test event in Groundhogg. Check SlickText to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps phone number (E.164 format) to SlickText with unlimited records. Pro adds custom field mapping. No per-record fees on any plan.

Frequently asked questions

Which Groundhogg events trigger the integration?

AFI fires when a contact submits a form or a tag is applied. This covers new submissions and relevant status changes.

Will adding this slow down my site?

No. AFI sends data to the destination after the event completes. Your site performance is not affected.

Can I send data to multiple platforms?

Yes. Create a separate integration for each destination, and every record flows to all of them simultaneously.

Get started

Install Advanced Form Integration free from WordPress.org and connect Groundhogg to SlickText in minutes.

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