How to Send Gravity Forms Submissions to Sierra Interactive

Sierra Interactive is a real estate CRM that helps you manage contacts and track interactions. Gravity Forms is one of the most powerful form plugins for WordPress. Sierra Interactive is where that data needs to go. Here is how to connect them without Zapier or code.

Why not just use Zapier?

For connecting Gravity Forms to real estate CRM, a cloud automation service adds cost and a dependency on an external server. AFI runs on your site with no task limits.

What you will need

• A WordPress site with Gravity Forms installed and at least one form.
• A Sierra Interactive account.
• The Advanced Form Integration plugin (free from WordPress.org).

Connect Sierra Interactive to AFI

1. Log in to your Sierra Interactive account.
2. Copy your API Key from settings.
3. In WordPress, go to AFI → Settings → Sierra Interactive.
4. Paste the API Key and click Save Changes.

Setting up the integration

1. Create a new integration

Go to AFI → Add New. Name it Gravity Forms to Sierra Interactive.

2. Pick your trigger

Select Gravity Forms as the form provider and choose the form you want to connect. AFI detects the fields automatically.

3. Select Sierra Interactive as the destination

Choose Sierra Interactive from the platform dropdown and pick Add Lead. This creates a lead in Sierra Interactive.

4. Map fields

Match each Sierra Interactive field on the left to the corresponding Gravity Forms field on the right. You can also use smart tags like {{_submission_date}} and {{utm_source}}.

5. Add conditions if needed

Only want to send certain submissions? Set up a conditional rule based on any form field value.

6. Save and test

Click Save Integration. Fill out your Gravity form and submit. Check Sierra Interactive to confirm the data arrived. If anything looks wrong, open AFI → Log to see the exact request and response.

Free vs Pro

The free version maps name, email, and phone to Sierra Interactive with unlimited submissions. Pro adds custom field mapping. No per-submission fees on any plan.

Frequently asked questions

Do I need coding skills?

No. Everything is configured through a visual interface, including field mapping.

Will adding this slow down my form?

No. AFI sends data to the destination after the form submission completes. Your visitors see the normal confirmation message without any delay.

Can I connect multiple Gravity Forms?

Yes. Create a separate integration for each form, or send one form to multiple platforms.

Get started

Install Advanced Form Integration free from WordPress.org and connect Gravity Forms to Sierra Interactive in minutes.